As professional builders, the talented women at sHEI bring over 50 years of experience in construction, real estate, finance, marketing, and advertising. Our CEO is a U.S. Armed Forces veteran who is a champion for earth protection and who has a demonstrated commitment to service and responsible leadership.
Michelle Carter is an entrepreneur and business owner who is pro-active in tackling financially and environmentally impactful issues. She brings over 25 years' experience in the financial industry and has received many awards as a top sales performer and honored military member in the US Army.
A licensed financial coach, Michelle has partnered with other CEOs, executives, and many visionaries to raise the bar in environmental responsibility that will impact the future of home buying choices. She is committed to combat global warming by reducing waste and emissions created by home building practices. Through sHEI, Michelle hopes to promote sustainable, clean energy and eco-friendly practices while continuously educating communities on how to control and distribute energy for a healthier lifestyle.
Cassandra Polk has a solid background in accounting with strong emphasis in account reconciliation. She is experienced in handling all aspects of financial accounting from month end close to final financials. She is also skilled in developing and implementing standardized policies and procedures. Cassandra is a collaborative team player with an ownership mentality and a commitment to delivering the highest quality strategic solutions to resolve challenges and propel business growth exponentially.
CHIEF FINANCIAL OFFICER (CFO)
Laura Macon was born in Garden City Michigan and moved to Richardson TX at the age of 3 years old. Spending the majority of her life in the Richardson and the Plano area, being called a “True Texan” has become second nature. Laura has been in sales for over 26 years with a focus on design, construction, flipping houses, and Real Estate. As a real estate agent, Laura’s focus is all about the client. Laura holds many Real Estate Designations to show
her education in Real Estate and continues to attend continued education classes each year. Laura treats her clients as if they are her only client giving them the attention they deserve.
REAL ESTATE DIRECTOR
Highly regarded for her planning and design work in the urban realm, architect Saundra Little has completed many award-winning projects in adaptive use, renovation, and redevelopment. She is a founding member of the Advisory Board of Design Core Detroit, an organization established to promote and celebrate Detroit’s renovation projects. She is one of 567 certified female architects in the country.
As the Chief Operating Officer, Tracy Harris is a shining star in our company, with a passion for getting things right on the first round. Clients love working with Tracy Harris, and we do too!
CHIEF OPERATING OFFICER (COO)
Latrice Kerr is an energetic leader with human resources generalist experience with expertise in employee relations, talent management, training, and recruitment. Her adaptable leadership and accountable management style are demonstrated by her big picture thinking and positivity. She will supervise and provide consultation to management on strategic staffing plans, compensation, benefits, training and development, budgets, and labor relations.
EXECUTIVE ADMINISTRATION DIRECTOR
Jasmine is a rising leader among her high school peers. She provides insight around the views of our younger generation: Gen Z. Her ability to shed light on viewing the world through the eyes of a youth is significant to inspiring other young people to achieve a long-lasting opportunity that will create a legacy of sustainability for future generations.
Letitia Brown is the Community Development Manager for the City of Austin, Texas Housing and Planning Department. With an M.A in Human Services and a B.A. in Marketing, she has twenty-seven years of experience in housing and community development with the large municipalities of Dallas and Austin. A hands-on industry leader, Letitia has a proven track record of providing oversight and effective leadership to complex projects utilizing local, state, and federal regulations.
LETITIA BROWN MOORE
PROJECT SITE DIRECTOR
April Ruiz brings over 19 years of experience in educational support and community leadership services. She is fiercely passionate about academic excellence and educational equity. She has supported private businesses, city government departments, nonprofit agencies, and educational companies throughout her career. Holding a B.B.A. in International Business and an M.B.A, April is a seasoned educator and poised to articulate the importance of why climate change and its solution is paramount in moving sHEI’s vision forward.
Taylor Young has a background in psychology and healthcare, and she brings 6 years of experience in web design and graphic design. Her client portfolio includes multiple, prominent individuals and small businesses for whom she provided website enhancement and social media management services. She is an advocate for entrepreneurship where she pushes the importance of marketing and she's dedicated to branding women trailblazing for climate change.
SOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGER